Unlike most other sour cherry juice products, Beet It Regen Cherry+ does not need to be diluted – a convenient and novel recovery shot! Beet It Regen Cherry+ provides both sour cherry juice concentrate and beet juice concentrate - a real plus factor! Beet It Sport Nitrate 400 provides 400mg of dietary nitrate per shot and is designed to be consumed before exercise. Whereas Beet It Regen Cherry+ provides a combination of sour cherry juice concentrate and beet juice concentrate and is designed to be consumed after exercise. Beet It Regen Cherry+ is recommended to be consumed post-exercise for recovery and Beet It Sport Nitrate 400 is recommended to be consumed pre-exercise for exercise performance.